Bookmakers warned: CMA will take action against unfair online promotions
The latest landmark changes in the gambling industry were announced on Thursday morning with the Competition & Markets Authority (CMA) cracking down on bookmakers that offer unfair online promotions that trap punters’ money.
Three leading operators – Ladbrokes, William Hill and PT Entertainment – have committed to change the way they offer bonus promotions after pressure from the regulator, with all firms now having to adopt the changes.
Those in breach will now face regulatory action from the CMA, who have been working with the Gambling Commission to improve conditions for online gamblers.
A statement from Hills read: “As one of the largest online betting and gaming brands in the UK, William Hill has worked with the CMA to ensure that its concerns have been fully met.
“We welcome the standards and principles that the CMA has outlined and we look forward to their adoption across the industry.”
The firms involved have also agreed to be clearer in the terms and conditions of their bonus promotions, and punters will not be required to place bets multiple times before they can withdraw their own money.
Online bookmakers will also not be able to make punters oblige in taking part in publicity.
George Lusty, project director at the CMA, said: “Gambling always carries a risk, but players should never face unfair restrictions that prevent them from getting at their money.
“Firms mustn’t stack the odds against players, by putting unfair obstacles in their way, or making it difficult for them to stop gambling when they want to.
“The CMA is here to make sure businesses’ terms and practices are fair for their customers. We welcome the commitment from these leading firms to address the problems our investigation uncovered, by making important changes to their terms and conditions.
“We now expect others to follow, and look forward to the Gambling Commission’s continued work to make sure all operators in this sector play fair with their customers’ money.”
fonte : RacingPost
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